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Michael Horsch Talks Autonomous Beginnings, the Future, & Trimble Partnership

Inspired by his father and uncle growing up in Germany, Michael Horsch was raised to think outside the box, experiment, and find better ways of doing things — particularly as it related to agriculture. Decades later, he and his brother Philipp would be running a company with big plans for autonomous capabilities. When it came to designing the first autonomous sprayer of its kind (unveiled in 2021), he found Trimble to be an ideal match for their priorities and ambitious goals. Listen as he explains in a 2022 interview how Horsch got to where it is today, what Trimble brought to the table that made us their preeminent partner choice, and the revolutionary changes he sees in the near future for agriculture and the next generation of farmers.